Logo for SLC - Specialized Logistic Company

C'est ce que Specialized Logistic Company recherchait dans leur logo design

Background:
SLC (Specialized Logistic Company) is a global logistics company at a large scale that provides air, sea and land freight services. In addition to the freight services, it also provides logistics equipment and machines ( on contractual/lease basis to other corporates, governments and contractors.

Task requirements:
We need to totally change and redesign a new logo for the company, this logo must present and carry the following appearance, feeling and messages:
• Elegent Professionality look.
• Maturity.
• Trustworthiness.

For the color combination and ideas, I'm attaching two (concepts) that we liked and the designer is free to add an idea or a concept to it and play around it.

also I'm attaching our old logo just for reference. Voir plus