Sustainability focused financial planning firm needs a logo.

C'est ce que BrightPoint Planning recherchait dans leur logo design

I need a logo that appeals to BrightPoint Planning's niche clients: individuals and families who believe climate change is an existential threat to our planet and are committed to investing in a way that reduces their carbon footprint while capitalizing on our transition to a net zero, low carbon economy. Ultimately, we provide our clients with a sense of well being by organizing their financial life and aligning it with their values. I would like to see designs that communicates trust, calm and competence. Due to our commitment to sustainable and environmental investing, a design that incorporate the colors blue and green seems appropriate. That said, I am open to more colors if you think it's right!

Below is a psychographic profile of an ideal BrightPoint client:
• “Hands off” investor
• Believe that climate change is a result of human actions
• Drives an EV or Hybrid
• Politically left leaning
• Enjoys outdoor activities
• Shops at REI and Whole … Voir plus