REDESIGN existing Company Logo. Make a logo looks modern/ aggressive/dynamic/ catchy.

C'est ce que Logo itself "NewLand", Newland Machine Tool Group Inc. (Company name) recherchait dans leur logo design

Tasks and a purpose of REDESIGN:
Make a logo looks modern/ aggressive/dynamic/ catchy at the same time our existing customers shall recognize the logo as the second generation of an existing logo.
The logo shall be simple, and easily readable on machine enclosures, building canopy, catalogues, website, posters, business cards, letterheads, etc. Company’s industry: machine tools. Company’s origin – Canada. The industry and the country of origin should be considered in logo design.
Logo shape/ concept:
Up to the designer, but a new design has to inherit the existing shape to some extent (not exactly of course) for better customer recognition.
Fonts:
The logo itself "Newland" can be performed in Trending fonts.
Newland Machine Tool Group Inc. (Company name) which can be performed in Trending fonts.
The logo has to be usable in 2 versions – just a logo of Newland itself and a logo with the company’s official name.
Colors:
Background … Voir plus