Logo for a new product: TracSonic Motorsports Audio Mixer

C'est ce que TracSonic recherchait dans leur logo design

TracSonic is rugged audio mixer designed to be installed in racing vehicles. Similar to the in-ear monitors used by professional musicians, TracSonic integrates with the vehicle’s two-way radio to provide the driver with a personalized in-ear audio mix.

The form-fitting earbuds used by drivers to hear communications from their pit crew block nearly all outside sound. Most modern race cars are relatively quiet, making it almost impossible for the driver to hear the engine while their earbuds are in place. This limits a crucial source of information and numbs an important element of the driving experience.

TracSonic addresses this need by allowing the driver to send a mixture of ambient sound and radio communications to his earbuds, allowing him to experience the vehicle’s engine notes while maintaining contact with his pit crew.

TracSonic’s branding should evoke a sense of reliability, technology, performance, and premium experience. Our buyers are upper-in… Voir plus