surfstore logo design

C'est ce que surfstore.co.nz recherchait dans leur logo design

An updated logo for surfstore.co.nz. We are an online e-tailer focussing on surfing products eg boards, wetsuits, wax, leashes etc in the New Zealand market. It is NZ's oldest online surf retailer, however the brand/store has had limited investment over the last few years. The logo should reflect the focus on surf. It should included the words surfstore.co.nz but should also be able to stand alone as a logo. It will probably be a logo that is more retro than street. If it was a singer it would be Jack Johnson.
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