Darwin

C'est ce que Darwin recherchait dans leur logo design

I just get hire to create a digital marketing agency. The name of the Agency is Darwin. Yes this name is because of Charles Darwin. I choose this name because i think marketing must change. This agency will be a place where we will do experiments, tests. We will see what will stay and what will die.
I would like to transmit with the logo: Technology, Lux and Simplicity.
I would like the logo in black and white.
For me Apple logo is a reference.

Thank you

ps: I don't want Darwin face on logo Voir plus