Wine store needs a fun, fresh logo

C'est ce que Green's Wines recherchait dans leur logo design

Our retail store, Green's Wines & Spirits, is a wine and liquor store based in New York. We would like to use mainly two colors - green and purple. We want the logo to be fun, creative and original. We would like to avoid cliche things like grapes or bottles, unless it is incorporated into the logo in a creative way.

You are NOT restricted to this but one of the ideas we had for a logo was:

1) Given that our store is called "Green's", we would like to have a play-on-words logo that works off the name to emphasize one of the core aspects of our company - "eco-friendly". Ideally, the logo should be a fresh, simple illustration, yet convey the two main ideas - wine and "eco-friendly".

2) Another option is to have a letterform logo using either "G" or "GW". I'll leave the creativity upto you but maybe something like a "G" that incorporates some form of liquid (wine) within the "G"..
Some examples can be found here:
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