Business-to-consumer startup company needs its inagural logo

C'est ce que Papa Portal recherchait dans leur logo design

Our company exists to enable the father of a child to “be the best dad you can be.” We offer a members-only website to connect like-minded dads together as well as give them the tools they seek to best manage their finite time so they can spend more quality time with their children.

The mascot of our company is the Penguin. The penguin is the “king” of fatherly child rearing in the animal kingdom, with multiple examples of how the father penguin stays behind to care for the egg while the mother heads out to seek food. This idea of ultimate devotion to their young typifies our target audience.

We desire an image of a father penguin caring for an egg or young penguin to be the logo. The designer is, however, free to implement a design that only has the father penguin if you feel that this is the best representation.

One concept that we thought of: A side view of the father penguin with his head looking down towards his child penguin, with the child pengu… Voir plus