Re-branding a tool & hardware business

C'est ce que Benray Tools recherchait dans leur logo design

The brief:
To deign a new logo for a well established tool and hardware wholesaler from South Africa.

*** Please read the Ideas from Racing Logos section ***

What we do?
Benray Tool Wholesalers sell tools and hardware products to hardware stores/retailers in South Africa. Our product include : power tools, welding equipment, abrasives and general hardware.

What makes us different?
1. We have a more personal relationship with our customers. This is because we choose to to business with fewer customers than our competitors. But we work more closely with our customers and try to be a partner rather than simply a supplier.
2. We market our products in a much more exciting way than our customers. We do more exciting roadshows, competitions and promotions.

Why we are re-branding?
Benray is a 25 years old company. For the first 20 years, it operated as a small, conservative business supplying only local customers. 5 years ago, a new, y… Voir plus