Gallant & Bold Logo & Label Design

C'est ce que G&B / G&B with 'Gallant & Bold' underneath/ Animal Logo with company name recherchait dans leur logo design

Gallant and Bold (G&B) is a men’s sportswear brand targeted at professional urbanites that have an appreciation for high-end fashion, and champion the pursuit of an active lifestyle by participating regularly in recreational sports and general exercise.

The branded is intended to feel Canadian at heart, drawing its inspiration from our heritage and Celtic roots. The intension is to generate a sense of national pride in the line in much the same way as Pringle of Scotland and Hackett of London.

Our products will be aimed at young urban professionals, and will be of high quality and cost.

The overall objective of our brand is to forge a sense of style that is perceived to have the following characteristics:

Perceived Quality - Similar to Ralph Lauren
Sexual Appeal - Similar to Dolce & Gabbana
Masculinity - Similar to Canterbury of New Zealand
Adventure/ Outdoors - Similar to North Face Voir plus