London-based consumer insight agency seeks meaningful, distinctive and provocative logo

C'est ce que CRAFT recherchait dans leur logo design

We are a boutique consumer research agency based in London. We have a website where you can find out more about us (www.craftstrategy.co.uk) but this will shortly be redesigned and should not be used as a basis for the new visual identity we are looking to achieve.

Please see document attached for full logo design brief.

In short, we need a logo design that conveys our brand values (modern, real, edgy, impactful) and conveys our company ethos:

• We believe in researching brand realities, by which we mean that we research brands and people in context, out there in the real world. This is in contrast to many agencies who tend to conduct research in laboratory-style conditions

• We believe that to truly understand a problem you need to look at it through different analytical lenses / from different perspectives, drawing on the disciplines of psychology, sociology, anthropology, human geography, semiotics, social media listening and so on

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