Event/Fundraiser - Polar Bear Plunge

C'est ce que Utah Polar Bear Plunge recherchait dans leur logo design

We have created a fundraiser event for charity, the event is already gaining traction but we need a good logo asap to replace the existing logo, preferably within the next week. (October 25th) The logo needs to be able to work with our current website design, as well as stand well on its own.

http://utahpolarbear.com

I'm least concerned about colors, and more concerned about on the right font, and a good image.

i prefer action in the image, or if you want do facial expression of a bear or something, then it should be memorable. not weak or passive.

but don't think that there even needs to be a bear in this logo, its not essential. But also, don't avoid it either. Voir plus