Controversial Clean Bum Crusade logo - take a stand

C'est ce que The Clean Bum Crusade recherchait dans leur logo design

Australian based eco brand needs a logo for a social media campaign titled 'The Clean Bum Crusade'. A potentially controvercial Facebook campaign with charity driver designed to raise awareness of the harsh synthetic chemicals in conventional baby products.
Our icon baby has a bare bottom with spear and helmet like in the crusades, view must be from behind
The baby is taking a stand on this issue so icon must be strong - this baby means business
We need an impactful design that will work online as well as retail (on packs of baby wipes). Open to bright fresh colours with environmental twist. Should include illustration of clean baby bum or checky baby element to create talking point and recollection amongst viewers and media. Icon needs tocreate impact and drive activity/draw followers.
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