New-to-market climbing product needs a logo!

C'est ce que FRICTION + , Climbing Grip Gel (optional tagline) recherchait dans leur logo design

Hello!

We're launching a new climbing product called FRICTION + for which we need an identity. This will be used on the packaging sticker (10cm wide x 5cm high), website, product litterature etc.

FRICTION + is a premium product, new to market, that is used as an alternative to regular powder and liquid chalk, and comes in a 100g plastic pot (similar size to a small yoghurt pot).

FRICTION + comes as a gel product that climbers apply on their hands to absorb sweat and moisture before they start to climb. This provides them with better grip on the holds and on the rock. The climber takes a small nut of gel and rubs it in his hands. The water content of the gel then evaporates, leaving a pale white coat on the hands. The gel can be used on its own, or as a primary coat for regular powder chalk. The product is removed by washing hands.

FRICTION + provides climbers with an array of benefits over competing products, including:

- Improved grip on… Voir plus