Estavayer-le-Lac Payerne Region logo design 2013

C'est ce que Estavayer-le-Lac Payerne Region "the perfect match" recherchait dans leur logo design

We need logo designs for a new visual identity for this Swiss destination that includes the two towns, the lakeshore (more wetlands and boardwalks than Windermere), and rolling farmlands with cycle routes and walks. We have identified three approaches: "the perfect match", "lively nature", and "a welcome just for you", and we would like logos for each of these approaches.
The client is interested in using the colour red, and in not putting too much emphasis on the colour blue and the "lake" aspect. We would like to see designs that sum up the region and communicate the emotion of visiting and living there, without bolting together individual elements of the location such as the Payerne abbey, mediaeval old town of Estavayer-le-Lac, the water or the fields. Voir plus