Entice and Inspire Our Audiences

C'est ce que Leading Women recherchait dans leur logo design

We have an existing logo designed 10 years ago using the "safe" internet colors and standard font. It's time to update! One challenge is that we serve two audiences: primary audience - corporate human resources executives; secondary audience - ambitious and talented women who are serious about their careers. The final decision has to be both professional AND lovely.

What we loved about our current logo is the possibilities for projection. Is it a tree? Or a woman pointing to the top of a mountain? Or a woman walking a path forward? Or a woman climbing a mountain. You can see it here: http://www.leadingwomen.biz/

We would like the font to be one we can pick up on in MS word for the MAC.
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