LTL superhighway logo

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I want to design a logo for a product we will call either "The LTL Superhighway" or "The LTL Highway." LTL stands for less than truckload and is a category of freight which we provide for our customers. LUI on the logo stands for our company name which is Logistics Unlimited, Inc.
This logo will be the branding for a new service where customers can log on, get quotes and book their freight all in one session.
I have made up a crude prototype of what we are looking for. It is an interstate highway sign with Logistics Unlimited and LTL Superhighway on it and the route number is "1." Voir plus