Logo Design Project - Activewear

C'est ce que Fit Apparel recherchait dans leur logo design

Design a logo / identify for "Fit Apparel"

Fit Apparel will be an online work out wear / active wear shop.

The site will primarily start out selling Maternity active wear, so must appeal to a female audience... but...

However, in time, it is seen that the logo / website / identity will develop other lines such as; Fit Apparel, Fit Mumma, Fit Ladies, Fit Kids, so the logo needs to be generic(ish).

The logo needs to 'strong', (no dainty lines or fonts) so that it is an identity that is easily recognized.

The logo should communicate fit, active, fun, good quality, family, energy, health. All things that make you feel good!!

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