Very creative logo for an upscale, personal training gym

C'est ce que muvstrong recherchait dans leur logo design

MuvStrong is a personal training facility that focuses on all around fitness using a variety of techniques. MuvStrong is NOT a Crossfit or bootcamp type of gym. The clientele are upscale (middle to high income). an example of this gym can be found here: http://www.truthtraining.com/ This is one of their competitors.
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