Professional logo for online residential property development appraisal business

C'est ce que Australian Property Development Appraisals recherchait dans leur logo design

This project requires a logo design to represent a new digital residential property development consultancy business. At its heart it will have a number of different products that essentially advise customers of the potential value and feasibility of developing their residential site into multiple townhouses, units, apartments, etc... This will be accompanied by explaining the considerations of residential property development.

This is a complex area of rules and regulations with a myriad of information sources. We aim to break this down and provide them the tools, knowledge, control and power to unlock the value in their property.

This design needs to reflect these core elements:
Professional, trustworthy and qualified service
Unbiased and objective insight
Breaks down complexity and vast amounts of complex information
Customer centric
Residential not commercial property development
Enabling customers to 'unlock the value'

Some attributes to consider:
Simple, not busy design
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