UnCommon Tea is a bridge for the people who drink tea to connect with the people who make the tea an

C'est ce qu'une entreprise en/au(x) United States recherchait pour leur label design

UnCommon Tea is a bridge for the people who drink tea to connect with the people who make the tea and the environment in which it is grown.

As a start-up, UnCommon Tea needs to establish a fluently persuasive brand image that articulates its unique mission to the up-market tea drinker.

Our passion for high quality tea and our respect for people are boundless. But our budget is shoe-string. Still, we will allocate a disproportionate amount to evolving a brand; including logo, labeling, and packaging, and hope this initial effort will lead to a long-term relationship with a designer. The UnCommon label, as a component of the brand, must deny the commodity image of tea by broadcasting the uniquely flavorful, healthful, and relaxing experience of drinking tea.

The logo is an image of a liquor pouring from above into a stylized outline of a cup and gracefully folding over on itself within the cup. The image is an echo of video clips that will be featured on the… Voir plus