Not your average candle company needs label design

C'est ce que Herb + Wreck Candle Company recherchait dans leur label design

HERB + WRECK A Brand Deck for Disruptive Candles
WHO WE ARE
Herb + Wreck is a disruptive candle brand built on contrast. We create clean-burning, scent-forward rituals for people who are both grounded and undone.
We’re not here for the beige wellness aesthetic. We’re here for the moments that are messy, bold, emotional, and beautifully real.
Rooted in botanical craftsmanship. Branded in poetic defiance.
WHAT WE WANT PEOPLE TO THINK
When someone encounters Herb + Wreck, we want them to feel like they’ve stumbled into something intimate, moody, and unforgettable.
We want them to think:
• “This brand gets me.”
• “This feels like design, emotion, and scent in one.”
• “It’s art I can burn.”
• “I’ve never seen a candle brand like this before.”
Our name alone sparks curiosity. Our story keeps them. Our product delivers. Voir plus