Bottled Margarita Label Project

C'est ce que Pure Margarita recherchait dans leur label design

We need a label design (using a 750 ml bottle) for an all natural, premium, Ready to Drink (as in pre-mixed) Margarita. The brand is called PLAYA Pure Margarita. We were tired of the chemical, sugary, preservative laden "margaritas" with artificial colorings and cheap tequilas, so we developed a simple, straightforward CLASSIC, ingredient driven margarita made with only the purest, traditional ingredients: 100% Blue Agave Tequila Reposado, Double Distilled Orange Liqueur, Lime Juice and sweetened with Organic Cane Sugar. The result is a pure margarita, the kind you got on that amazing beach vacation in Mexico. This is a product that can be chilled and served over ice or straight up. You might grab one to take to a BBQ or to the beach. It's simple, sexy and classic. We are hoping the final design can communicate purity, integrity of ingredients and the freedom one might feel when on vacation in the sun. This doesnt have to be a Latin themed beverage, but more of a Summer / chill… Voir plus