Logo design for a customer analytics company debuting in the marketing & advertising industry
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Ce client a reçu 92 designs de logo de la part de 24 designers. Il a choisi ce design de logo de DigitalOne comme design gagnant.
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Brief de Design de Logo
The name of the company is Attribute Data, or Attribute in short for easy calling.
The word Attribute has a wonderful meaning that summarizes the essence/ quality or character of the subject, in this case, data. It also means to give or to credit something for things that happen.
http://en.m.wikipedia.org/wiki/Attribute It has many other interpretions of the meaning depending on what topic it is applied to.
I would like the name to represent my future data analysis and recommendations to be succinct, to the point and a precise understanding of my clients' business and customers so that they can take actionable steps to improve area that we have identified as opportunities. Helping them put in place data strategies and analysis that would give them understanding of the attributes of their customers/site visitors, the attributes of the content/products their customers interact with, that will drive recommendations for business optimising decisions/actions on their digital properties/business process.
Company will focus on web analytics data and content targeting on sites.
Tools such as Adobe analytics, Adobe Target, Google analytics, Optimizely, Clicktale, Compete.com, Quantcast, Tableau, R / R Studio, MS Excel are what I work very closely with.
Website still not up yet but the domain will be attributedata.com
Feel: elegant, modern/ contemporary, professional, exclusivity
Tone: clean, witty, meaningful but not techie or gamey
Color: cool colors - shades of blue dark or light, teal, solid colors preferred
Backgrounds: versions against white, and black
Application/ Use: for website, name cards, stationery, email sign off
There is a previous version of the logo done by by another designer but I shall not have it put up. So let your creative juices flow.
Thanks
P.s. This brief is updated on 16 Feb.
Mises à jour
Project Deadline Extended Reason: After looking at current design I decided to update my brief with more preferences and thus welcome designers to try again. Added Tuesday, February 24, 2015
Marché(s) Cible(s)
Business to Business. CMOs, Marketing Directors, Analytics Directors, eCommerce Directors, Advertising Agencies, Media Agencies to use my company's data and analytics services
Secteur / Type d'entité
Advertising
Texte du logo
Attribute Data
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- logo that is meaningful.. For example data is multi dimensional.. Thus having a simple 3 dimensional image might work.
- the logo image uploaded of Attribute Data was one previous attempt. it is clean, simple and somewhat meaningful. however the image was not original and the graph was trending downwards.
- Other attached inspirations that I really like are from Frac Center, Dimense, Upp and Trident.
Bien d'avoir
- Possible Images: open to suggestions, here are some boring images I have to throw out to start the ball rolling. Need your help: upward trending graphs, data points, positive symbols, results, target boards, letters etc...
Ne doit pas comporter
- meaning that is derived purely from color - logo might be used in grey scale or black/white so it will be lost.