Etiquette Counseling/Wedding Planning company needs a logo design

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Ce client a reçu 52 designs de logo de la part de 11 designers. Il a choisi ce design de logo de Exgraph comme design gagnant.
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Brief de Design de Logo
I need a logo design for a new LLC in the Washington, D.C. metro area. I offer etiquette counseling and special event planning services, specializing in weddings. You can learn more about the services I offer and who I am by visiting my blog at www.lauramcphersonbest.wordpress.com. My blog theme colors are the colors I'd like to use in the logo: muted, subtle purple, gray, and ivory. The final design should convey elegance, tradition, and formality. The name of my company comes from the expression "Mind your Ps & Qs" which refers to etiquette. The "& Ws" part comes in to represent weddings. My company's tag line is "Don't Be Yourself. Be Someone Nicer." I'd like to see ideas that incorporate that as well as ideas that just use the company name. I do NOT want any cutesy graphics of brides or veils, etc. as the logo needs to also appeal to prospective etiquette clients. I was envisioning something using the letters "P", "Q", "W" and the ampersand sign (&) stacked in a block, but I am very open to ideas that may go in a different direction - as long as it's elegant looking.
Marché(s) Cible(s)
Women 30-50 years old; Business/HR managers; college educated, conservative types who value tradition
Secteur / Type d'entité
Event Planning
Texte du logo
Ps & Qs & Ws. Don't be yourself. Be someone nicer. [or some combination of all of that]
Styles de logo qui vous intéressent
Logo mot symbole
Logo (texte seulement)


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The right color palette.
Bien d'avoir
- I'd like to see a creative way to include the tag line if possible.
Ne doit pas comporter
- No cutesy graphics or icons. No bold colors. Something that will look nice on an ivory background for stationery, business cards, etc.