A SNAPPY DESIGN FOR NUTS AND DRIED FRUIT PACKAGING
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Ce client a reçu 6 designs emballage de la part de 4 designers. Il a choisi ce design emballage de ordelya.nicole comme design gagnant.
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Brief de Design Emballage
We are situated in South Africa and this range of packaging is for a large retailer with a LSM of 6 upwards. There are 15 variants in the range ,half nuts ( eg cashew roasted and salted, mixed nuts roasted and salted)
and the other half dried fruit (eg dried mango, dried apple, dried pineapple and dried peaches). The full range is going to be packed in one bag size with a euro slot (for hanging off a peg in store ). The material is a clear polyester laminated to a clear lldpe. We will be reverse printing the design and the customer has indicated that he may want a matt finish to the bag aswell. The design must have a clear window which if we go with a matt film will need to be spot varnished. It will also have to have a solid block on the front of the pack for us to drop in the retailers logo. The finshed pack size is 180mm (width) x 280mm (length). We can print up to 8 colours and would need artwork suppied in a PDF or Illustrator. i've included one of our customers own brand Idealic for a franchise that they own. This design is played out over 6 variants all representing a different category of product eg Nuts are purple, seeds are green, orange for the dried mango and the rest of the fruit range and blue is for the seed range.
Marché(s) Cible(s)
LSM 6 UPWARDS
Secteur / Type d'entité
Printing
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- a window for the consumer to get a visual of the product. The product will be packed on a vertical form fill and seal machine. The sample artwork supplied is only for the logo and nothing else ( this is their house brand at the moment)
Bien d'avoir
- a pack that is tactile but not embossed as we cannot execute any embossing ideas as this job will be printed on a narrow web flexographic printer.
Ne doit pas comporter
- total opaque pack. A window is required to see the product.