Financial Specialist needs a logo for a new project

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Ce client a reçu 121 designs de logo de la part de 20 designers. Il a choisi ce design de logo de CodeXero comme design gagnant.
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Brief de Design de Logo
I need a logo design for my new project called "Fitness Financiero" (in English would be "Financial Fitness").
It's meant for a series of workshops on Personal Finance and I would like to convey the idea that it is not just a course on Personal Finances, but a workshop, meaning "training", which most likely would involve some work from the people attending, aimed at improving and transforming the financial status of such attendees for the better.
I chose the term "fitness" with the idea of communicating a "healthy" financial status to be acchieved with the program, and also to communicate the idea of "work involved" to accomplish such a goal of being fit (financially). But bear in mind that I would like to convey the idea of "pleasant" work, so don't overdue it. Some people might not like the idea of "hard work" but may be ok with some work at their own pace and rythm.
It will also evolve into a book which will be the basic material for such trainings.
Finally, I would also like to play a bit with my name (or its initials) given the fact that it has 2 Fs similarly to the name of the training:
Workshop name: Fitness Financiero
Given by: Fabian Fiorito
Mises à jour
Hi guys! I really enjoyed your designs and ideas! some of them are awesome to the extent I'm having a hard time making a decision... :-)
I asked some of you certain variations to see how they work and I plan to make my decision next Monday/Tuesday.
It has been awesome to receive from you such a great work so I would like you to thank each and every one of you for taking the time to contribute with your work. I really appreciate it!
Keep it up with the good work!
Fabian
Added Saturday, February 14, 2015
Hi guys!
It's time for me to make a decision. I really enjoyed working with all of you, great work!
It's been tough to make my decision given the quality of most of the designs submitted.
Thanks again!
Fabian
Added Wednesday, February 18, 2015
Secteur / Type d'entité
Financial
Texte du logo
Fitness Financiero