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Redesign of Mailer for Salon Suite Company
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Ce client a reçu 28 designs de carte postale de la part de 12 designers. Il a choisi ce design de carte postale de Theziners comme design gagnant.
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- Garanti
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US$130
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28 designs
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12 designers
Brief de Design de Carte Postale
Redesign an existing postcard for a new look/feel. Current design is a bit on the "masculine" side and our target audience is predominantly female. We rent individual salon rooms to hair stylists who want to work for themselves and run their own business, but still be in a professional salon space they share with other independent salon owners.
Color wise- use our logo orange, white, light blue.
Keep the location info and the mailing label white space on the back side and the print/cut margins as currently set.
The text items can be modified as needed. We probably have too much and want to err on the side of more visual, less text- but still getting some key points across.
A look and feel I like (from another salon suite company) is Salon Lofts. I've attached a design of theirs that you can use for ideas. This web page also has some of their other print collateral that I like.
http://pyperyoung.com/case_studies/salonlofts.html
Mises à jour
Project Deadline Extended Reason: There are still several designers that intended to submit, but have not yet. No clear winner yet. Still looking for something better. Added Tuesday, February 10, 2015
Marché(s) Cible(s)
Licensed cosmotologists who are ready to work for themselves instead of someone else.
Secteur / Type d'entité
Salon
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Main Tagline/Message- attention getter- I like having the orange block with white text as done is some of the Salon Loft designs- superimposed over a large image of a hair stylist. I'm in the process of getting some photos of our tenants taken and hope one will work- but for now, just use something stock.
- Back side has to have the white space for the mailing label and should list our 4 locations with pictures of each. I'm also getting new pictures of the 4 locations, but for now use the ones from our existing mailer design (attached).
