CrabPlace.com Outside Signage

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Ce client a reçu 3 designs de panneau de la part de 2 designers. Il a choisi ce design de panneau de Daniel Lopez Denham comme design gagnant.
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Brief de Design de Panneau
Need a horizontal sign on the building and a double sign pole designed. Already have existing logo, mock-up, and text selected. Designer simply needs to evaluate the look and feel of our website (www.crabplace.com) and then adapt the signs look/feel to match. Current mock-up is attached. Horizontal sign on building will have the logo and text that is shown, except text should read "World's Largest Online Crab Retailer".
Pole sign - The top sign with the cartoon logo is fine as is. Bottom sign has a front and back. Ignore the version in the pdf that references Tours. Both sides should say Premium Fresh Seafood in the middle space. Fresh can be bolded or emphasized. Font should reflect the look/feel of the website. Underneath Premium Fresh Seafood on one side will say "Casual Dining" and "Retail Case". Other side will have Fresh Premium Seafood and the Facebook/WiFi/HDtv icons (or similar icons) underneath. Current version has the icons too large and the Premium Fresh Seafood text is just too plain (as well as misspelled). The crab bullets should go and am looking for something nicer than plain black text.
Just one note, the sign boxes are already in place and we're reusing what's there. The horizontal sign on the building is 300" x 36". The top pole sign is 143.5" x 48" and the bottom sign is 96.5" x 36.75". Those are set dimensions.
Secteur / Type d'entité
Building
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.