A full page advertisement for a monthly mining magazine
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Brief de Design Publicitaire
Task Description
Bi-Seal Australia is an innovative Australian based manufacturer of Knife Gate and Slurry Valves. The advertisement is designed to launch a new Bi-Seal product – a Titanium Knife Gate Valve. The advertisement is for a full page of a monthly mining magazine.
The MAIN selling points of this valves are:
• It’s currently Australia's only manufactured and designed Titanium Knife Gate Valve.
• Titanium will withstand most corrosive slurries.
• The new valve has the same robust design as the existing range of Bi-Seal’s valves.
.
Bi-Seal want the main picture as a diagrammatic pictorial of a valve with bullets labelled as (CL , Temp, pH, Abrasion) being repelled by new Titanium Armour. Please use the bullets in a playful way as we don't want to portray a violent or aggressive image.The background could be a blue sky or any that works well with the existing colour scheme of the website: There are the attached images to create the picture.
Please include the copy below in the advertisement. The add has 3 lines only of copy detailed below as well as a reference to the Bi-Seal website
THE TAG LINE:
Corrosion a problem? Checkout our latest armour
THE WRITE UP
Titanium has remarkable corrosion resistance allowing the Tytan to stay in severe service longer.
GENERAL NOTE ABOUT BI-SEAL KNIFE GATE VALVES
Bi-Seal continue to manufacture in Australia by choice. It’s the best way to listen to our customers and solve their challenges.
www.bi-seal.com.au
Things to take note of:
The valve photo must be included along with the logo
Do not want a product flyer, but an advertisement to catch the attention of the users
http://multimedia.aspermont.com/web_files/AMM_mediaKit.pdf
Please refer to page 2 of the media kit for dimensions of the full page
Full Page (FP)
Trim Size: 210mm(w) x 297mm(h)
Bleed: 220mm(w) x 307mm(h)
Safe Area: 198mm(w) x 285mm(h)
Marché(s) Cible(s)
Mining engineers; Mining maintenance managers. It's largely a male audience in the mining industry
Secteur / Type d'entité
Mining
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Picture of the valve; Bi-seal logo; reference to the website;