***Updated design request**** Global niche yoga travel company needs an inspiring logo

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Ce client a reçu 66 designs de logo de la part de 16 designers. Il a choisi ce design de logo de adesign comme design gagnant.
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Brief de Design de Logo
***Updated design request****
Thanks for all the designs so far. We have decided to have a refocus on the design we are after and have updated the brief and requirements from the previous very broad requirements to now include some specifics.
We are a new travel company that will be offering boutique, all inclusive yoga holidays to various locations around the world. Our target market are yoga enthusiasts who are educated, affluent, possibly time poor, health and wellness focused, ethically minded and are seeking a holiday with yoga that also explores the destination, its culture, food, nature and people.
Logo would need to reflect the target market aimed for as well as suggesting exploration, yoga and travelling (not yoga retreating!).
Logo will be used for website, business cards, ebrochures and possibly incorporated onto tshirts etc.
Updates
Project Deadline Extended
Reason: ***updated design request***
Thanks for all the designs so far, we appreciate your efforts. We have decided we need to provide more details to get the elements we are after please. Please spend a moment to look or re-look over our design brief.
We are committing to this job. We are currently away so may not be able to provide feedback/advice/modifications until the 5 days is up as we do not have wi-fi - but we are very keen to get this logo soon.
Thanks everyone.
Added Wednesday, January 21, 2015
Marché(s) Cible(s)
Our target market are yoga enthusiasts who are educated, affluent, possibly time poor, health and wellness focused, ethically minded and are seeking a holiday with yoga that also explores the destination, its culture, food, nature and people.
Secteur / Type d'entité
Travel
Texte du logo
Explore Yoga Travel
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo pictural
Un objet réel (texte facultatif)



Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- ***Updated***
- Hi,
- I would like to adjust the specifications for this logo competition by providing more input and guidance. I had tried to leave it as broad as possible to encourage creativity and hopefully get something that I had not even considered. However, I would now like to provide more focus as below.
- I would like a solid square or rectangular logo (see attached file for a sample).
- I would like the ability to have a solid colour/black background and have the ability to use it in black and white as well as infusing my favourite colours of turquoise and bright green (lime) eg it could be printed onto black tshirt with white print only or turquoise and lime.
- I would like it to feature:
- 1. A simple compass or half compass dial.
- 2. The central pointer pointing to north would be a stylised simple person doing a yoga pose with upswept arms (see attached graphics with some examples of similar pictures).
- 3. The words : Explore Yoga Travel.
- (I would like it to be simple and easy to print on stationery, webpages, advertisement and t shirts - so it could feature just the above but if you feel it needs more it could be stylised by features like leaves, henna swirls or lotus petals).
- The logo should be easily adapted to offline media (business cards, press, magazine, tshirts) plus use online.
- The logo should be easily adaptable - eg . use just name, just logo, use both plus ability to add further info - like location - eg. Fiji 2015.
- REQUIREMENTS – Technical
- 2D logo
- Output Format: AI, EPS, JPG, PDF, PNG, PSD,
- 1x standard version
- 1 x inverted colour version for dark backgrounds
Ne doit pas comporter
- Not too busy