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Route 66 Social logo design. This is for the advertising media industry so should pop and be fun
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 55 designs de logo de la part de 8 designers. Il a choisi ce design de logo de lightdarkdesign comme design gagnant.
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US$400
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55 designs
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8 designers
Brief de Design de Logo
I need a logo design for a new social/mobile media consulting firm in San Francisco called Route 66 Social. We provide custom social and mobile strategy and hands-on education, analysis - whatever the client needs. We work with both ad agencies and brands. I have some very specific ideas about the logo design and will ultimately need a full package (web elements, ppt template, biz card, FB header, Twitter background/avatar, etc. I'm starting with the logo....
Just added a new concept - much more simple and might end up being a better idea overall - saving some of the other ideas for the website design and FB pages.
Please look at both the ppt docs attached for colors and concepts - I think the stylized road sign logo concept may be cleaner and more modern.
Mises à jour
Moving off that orig color palette onto a more neutral one. Brick red/rust and teals. Open to suggestions. Love that Monaco blue but with the bird it's prob too close to Twitter..... Open to black/white with one color pop too. Fonts - modern but kinda retro. Trying to tie into the retro yet distressed feel of today's route 66.
Added Monday, February 18, 2013
Hi everyone - thanks for all of the great designs - sorry I've not been great at updates this past couple of weeks but I've been in the process of transitioning from one job to another with a lot of work travel. I should have a final decision on which logo I'm going with by eod this Friday, March 8th.
Added Sunday, March 03, 2013
Marché(s) Cible(s)
Small to mid size advertising agencies and brands This is a fun tech savvy clientele so the artwork has to look modern but I want a retro look/feel to it as well.
Secteur / Type d'entité
Advertising
Texte du logo
Route 66 Social
Styles de logo qui vous intéressent
Logo de figurine
Logo avec illustration ou personnage
Logo mot symbole
Logo (texte seulement)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- I'm looking for a retro cool feel to this
Fun but not cheesy
Look at decks attached for colors and ideas
Company name must be part of design
Name font can be fun/retro/hip but must be very legible
Logo needs to pop - this is going to ultimately be used on the website - FB page, Pinterest, Twitter....
Bien d'avoir
- While I love the retro greeting card idea I think it may be too busy for a logo. I came up with the second concept tonight - the stylized road sign w/ the bird - focus more on this one for the logo. I think the other can come into play with the website art that comes next. FYI - This project will evolve into a website design along with other digital collateral - I just have to get the logo look/feel down first.....
Ne doit pas comporter
- Don't use primary colors (use the colors or similar to them that I indicated in decks)
Nothing too traditional
Nothing too hard edged
Nothing flowery/over the top girlie