Today Brands - Chocolate Spread

Gagnant
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Brief de Design Emballage

We need a packaging label design for a chocolate spread that is targeted at the family, though with stronger tilt to children. We already have the logo, but we need a complete label design to compete with Nutella (attached)

The label design should be rectangular and be able to fit round a Jar (Like the Nutella Jar)

Label should be colourful and preferably have a white background. Cartoon character is optional, but should show image of the spread on a piece of bread.

The ingredient listing and manufacturers information is as per the the Segmen (english) label attached.

The label could be full (i.e) cover the circumference of the bottle or cover half of the bottle. Alternatively the label can be a unique di-cut shape like the Harp label attached.

This design must be virtually impactful and appeal to children

In addition to the packaging design, I will also like a: poster, T-shirt and coin saver (see Nutella type) design

Marché(s) Cible(s)

Family, but with focus on children

Secteur / Type d'entité

Coin


Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme

Exigences
Doit avoir
  • Image of bread with "Velo" Spread on it
  • Address of manufacturer
  • Should have Produced for Today Brands Nigeria Limited www.2daybrand.com
  • Ingredient listing
  • Copy line "Enjoy Velo and Be Happy"
  • Velo logo see attachment
Bien d'avoir
  • Cartoon character
  • Unique di-cut shaper ( see Harp Sample)

Fichiers
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