• US$180

• 84 designs

• 26 designers

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Brief de Design de Logo

We need a logo for a new P2P carsharing service, called

Jalla Cars

("Jalla" is Arabic for "Let's go"), where private car owners rent out their cars to other people.

Background/benefits:
1. Car owners make money with their car while they don't need it;
2. Drivers find cars available to rent on an hourly basis in their neighborhood (or at their travel destination) without having to own a car/get there by car;
3. Society saves a lot of cars, i.e. we all make better use of the public space in our towns/cities and save enormous amounts of natural resources.

Our main concern is attracting car owners to join and safely (dedicated insurance solution) and comfortably (they can stay on their couch) rent out their cars with Jalla Cars.

We want to use the logo not only on our website but also as a sticker on the backwindow of the cars, that makes them easy to identify and promotes our service, so it should be a real eye catcher! (You guessed that, didn't you?)

There are different messages that the logo should ideally tell the viewer. Please try to submit designs that symbolize any (or several) of these messages:

1. By sharing your car through Jalla Cars you make money with your car while you can stay on the couch! It's easy and fun, so come and join!

2. By sharing/renting a car through Jalla Cars, you help save the planet! It's easy and fun, so come and join!

3. By sharing/renting a car through Jalla Cars, you help gain back space in our towns and cities for people, not cars! It's easy and fun, so come and join!
(Think of children playing in the streets, people putting chairs outside and enjoying a drink with their neighbors, etc.)

Marché(s) Cible(s)

Adults aged 18 to 59 in western speaking countries that handle cars (their own car, their club's cars, their company's or NGO's cars, etc).

The target group sees a car primarily as a means of transportation and/or highly values the ecological benefit of our service.

People who are very emotional about their car(s) will definitely not sign up for our service and are not our target audience.

Secteur / Type d'entité

Insurance

Texte du logo

Jalla

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The logo must prominently include the word "Jalla" and may or may not include the phrase "cars" and/or our URL "jalla-cars.com".
  
  If it does not include our URL, the format should be in a way that makes it easy to add the URL, e.g. underneath the logo.
  
  

Bien d'avoir

• The logo must be coloured, but it should work in black and white, too.
  
  Please look for a warm, friendly and exciting main color, such as yellow, orange or even red. Probably best combined with black or blue or whatever you find suits best. YOU are the designer, not me;-)

Ne doit pas comporter

• The logo should not contain more than two colours.