• A$210

• 199 designs

• 42 designers

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Brief de Design de Logo

Hello,

We need a logo for a high-net-worth / private bank style financial advice business. This logo will tie in with our overall branding and feature on business cards, website, printed documents etc.

It's name will be "Argyle Private Wealth".

What we would like to portray to customers (our image/our client value proposition/our strengths etc) includes:

- We are passionate about long-term relationships with our clients, built upon a foundation of Trust, Respect and an Alignment of Interests.
- We are strong believers in Strategies before solutions.
- We want to be a independent as possible ad source financial products from the best providers in the market.
- We have spent many years working in the Private Banking/Advice environment.
- We are highly experienced in providing strategies and solutions to high-net-worth clients. Professionals, Doctors, Lawyers, Business Owners, Executives etc.
- We ask smart questions, we listen, we understand what's important to you, what you value and we deliver.
- We collaborate with and coordinate a team of like-minded professionals (ie Accountants, Lawyers) all working on your financial affairs to get the best possible outcomes.
- We are highly educated, carry the highest professional designation of 'Certified Financial Planner" and aim always for the highest degree of professionalism: Honesty, Trust ad Ethics.
- We are methodical and understand the value to our clients of our attention to detail.
- We want to provide our clients confidence and peace of mind in regards to their financial affairs and their financial future.

Therefore, the logo/colour scheme and image of the business should reflect the above. It should be relatively conservative. I am not looking for young/funky/out there colours or designs. Our clients tend to be a little older, a little more conservative, we manage what are often large portfolios, representing often large portions of their overall wealth, so an image that portrays old world values, conservatism, security etc would seem appropriate.

Font: I'm undecided on this. Open to your suggestions in line with above.
Colours: In line with my above comments, I am at this stage thinking of possible colours such as Dark Red/Maroon, Dark Blue, Platinum, Magnitude Black and Copper. Copper seems quite trendy (against darker colours?) but isn't too bright or garish. No orange, no green, no light blue/purple etc.

I'm considering including an animal in the logo, specifically an Eagle. May be not one sitting still, but one in flight/taking off? Again, this might look nice in Copper.

Please feel free to ask me question at bhfs@tpg.com.au

Regards, Dietmar

Marché(s) Cible(s)

Higher net worth clients. Professionals, Doctors, Lawyers, Business Owners, Executives, Rich Families

Secteur / Type d'entité

Financial

Texte du logo

Argyle Private Wealth

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Ne doit pas comporter

• Light bright garish colours/designs