Natural Food Packaging - Peanut Butter bars
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Ce client a reçu 31 designs emballage de la part de 9 designers. Il a choisi ce design emballage de Atlas comme design gagnant.
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Brief de Design Emballage
Name, branding, trade dress for new line of natural/organic peanut based protein bars. The concept its to package a high value natural product for mass consumer consumption.
There will be 2 to 4 flavors initially introduced. Each flavor has a printed film wrapper and shelf display box. The design winner will have first preference for all the packaging work.Think peanut butter chocolate chip, peanut butter with cranberries, coconut, etc.
We are a privately owned, internationally established organic food manufacturer.
This will be a high profile, well recognized project within the industry.
It is an excellent opportunity for a long term business relationship.
Mises à jour
Project Deadline Extended
Added Wednesday, February 20, 2013
Marché(s) Cible(s)
consumers who want a better quality protein bar than they currently buy. Mostly active adults age 18-50
Secteur / Type d'entité
Business
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- A product name/brand and general look and feel. It needs to convey purity, great ingredients/quality, taste and great price.
It needs to have mass appeal...think Target and 7-11, not just Wholefoods Market.
Bien d'avoir
- Package mock up images for 2 or 3 flavors