Specialized tax accounting firm needs marketing postcard
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Ce client a reçu 25 designs de carte postale de la part de 10 designers. Il a choisi ce design de carte postale de uk comme design gagnant.
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Brief de Design de Carte Postale
We need a postcard design for a professional services firm called J. Timothy Bast Inc. The firm is essentially a very specialized tax accounting firm - instead of serving the end consumer, we support other public accounting firms in the area of Canadian and U.S. tax advisory and compliance (i.e. they call us on tax issues too complex for the general practitioner). Our byline is "Tax Support Services for Public Accounting Firms". Our postcard should utilize our logo and be based on colours present in our logo (see file attached). The final design needs to convey professionalism and trustworthiness (we're hired by accountants after all!) while being creative and eye-catching. Eye-catching is critical, since many prospective recipients will not have heard from me before and I want them to read the postcard.
I've attached:
The font used in the logo
The logo itself in a variety of file formats
A picture of myself for incorporation in the postcard
A sample postcard from Publisher showing the wording to be used in the postcard and the elements to be included
Please note that in including a draft postcard I don't want the designer to follow the layout as is. It just shows the basic elements I want included. The only element which should remain constant is the wording - I do want the text elements included as written - however, everything else - font, size, placement of elements, etc. is up for creative ideas.
Please note that there is much more leather background around the logo than needs to be incorporated in the letterhead.
Secteur / Type d'entité
Accounting