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The Delilah & Serena Fruit Co.

Gagnant
Contest winning design
Voir le design

Vous souhaitez remporter un projet comme celui-ci ?

Ce client a reçu 184 designs emballage de la part de 28 designers. Il a choisi ce design emballage de GSD1017 comme design gagnant.

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  • terminés - Design Sélectionné
  • Garanti
  • Budget US$700
  • Nombre de designs 184 designs
  • Nombre de designers 28 designers
Brief de Design Emballage

We produce a very high quality freeze dried fruit, all organic, no preservative, no additives, nothing but the fruit. To get more use out of a facility we have in Charlotte, we decided to pursue some high end online retailers with a high end freeze dried organic fruit. We are looking for a very high end, upper east side, trendy, hip, logo and package design for this. There are 4 SKU's - Freeze Dried Strawberries, Freeze Dried Blueberries, Freeze Dried Cherries, and a blend of of all 3 as the 4th SKU. 2 labels each that are 6" x 6" - The front, again needs to be fun and trendy big bold etc. Nothing frilly and Little House on the prairie. The back needs to contain the nutritional statements for each and some copy describing the product and the company.

Icône d'informations
Mises à jour

Switched to Guaranteed. 
Added Saturday, January 26, 2013

Increased budget!
Added Saturday, January 26, 2013

This would be one of only a few competitors in this segment


http://www.fruitzio.com

There look is ok but it tries too hard - it's a bad name.  They are offering .88 oz bags but ours will be 1 ounce with no sugar added and ours will be organic.  

Added Saturday, January 26, 2013

We are looking to steal a page from the wine industry.  The coolest looking label on the shelf wins over the uneducated wine buyer.  The designs are all fine, but they need to be sleeker, sexier, funner, etc.  Someone should look at the label and say....wow that is FUN AND SEXY!  I have to buy some!  GILT.COM screams that.  Don't worry so much about pictures of the fruit as the bag is going to be clear.  Sell the brand not the fruit.  OK?
Added Monday, January 28, 2013

Project Deadline Extended
Reason: Why not?
Added Monday, January 28, 2013

Project Deadline Extended
Reason: Final Selection by Monday 5pm EST.
Added Friday, February 08, 2013

For all designs that have not been eliminated:


If you have not been eliminated that means you are in the running.  All final designs must be completed in the next 24 hours to be considered.  A final design means that I need the front and back label for each bag on one file submitted as large as possible in ONE FILE so we can create a final voting pole.  Please do not upload 8 files. Again, I need one file with all 4 labels, front and back.  Each back label should contain space for UPC, bar code, nutritional, and copy.  Make the back as final as the front, as they are equally important.  At noon EST on February 12, 2013 we will send out a final voting poll to about 25 people in our company and at noon on February 13, 2013 we will select a winner based on the poll results and my vote.  

Thanks again for all the great great work!  
Jeff 


Added Monday, February 11, 2013

Project Deadline Extended
Reason: Final selections. All four designs front and back on one file uploaded by noon tomorrow ( 12:01 PM EST New York)
Added Monday, February 11, 2013

Marché(s) Cible(s)

People that would shop at sites like www.gilt.com

Secteur / Type d'entité

It Company

Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Bien d'avoir
  • The brand is named after our two daughters - One is very girly and the other is very "sassy" It would be fun to have the logo capture their personalities a little. I have uploaded a picture. Delilah on the left, Serena on the right.
    Also, another of our brands, Dick Stevens, packaging is attached here. Some consistency in look and feel may be good.
Ne doit pas comporter
  • Nothing frilly or dainty, or delicate. Colorful fun and bold but trendy.
Paiements
1e place
US$620
Primes de participation x 4
US$20
Total
US$700
Date limite du projet
11 févr. 2013 20:44:39 UTC
Language
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