Who is creative enough to marry export and HR businesses in logo?
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Ce client a reçu 66 designs de logo de la part de 25 designers. Il a choisi ce design de logo de dharlan comme design gagnant.
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Brief de Design de Logo
1. Company : activities and brands :
o The overall name of the company is “Hunt Belgium”
o “Hunt Belgium” combines completely different activities: on one hand headhunting & HR consultancy, on the other hand import and export of agricultural-, industrial-, mining machinery and food. Besides these activities, the company could expand the activities in the future with bars and restaurants.
o Three different brand names will be used:
• “Hunt Talent & HR Advice”: for all Headhunting and HR consultancy activities
• “Hunt International Trade”: for all import and export activities
• “Hunt Belgium”: as the overall company name and for other, yet not defined activities
2. Required logo’s :
o 3 logo’s: one for each brand. They have to be in the same look and feel. As the word “Hunt” is shared by the 3 brands, it should appear identically in the three logo’s and as such make the link between the three brands. The logo's should be provided in the following high quality formats: eps, .jpg and .png (with transparent background).
3. Target audience & Look and feel:
o Target audience: the target audience between the brands is, as a
consequence of the activities, completely different. “Hunt Talent & HR
Advice” aims the HR world, potential candidates and employers from Belgium and beyond. “Hunt International Trade” aims the (international) import and export company’s, buyers and sellers.
o Look & Feel:
Logo’s: the three logo’s should be created with the same look and feel. The word “HUNT” is repeated in the three logo’s and should appear identically in each of them. The Font should also be identical for all logo’s. The color can be different though.
The Logo’s should express the following main characteristics: “People” and “International”. Other characteristics: Solid, Trustful, Solution, Dynamic
Marché(s) Cible(s)
o Look & Feel:
Logo’s: the three logo’s should be created with the same look and feel. The word “HUNT” is repeated in the three logo’s and should appear identically in each of them. The Font should also be identical for all logo’s. The color can be different though.
The Logo’s should express the following main characteristics: “People” and “International”. Other characteristics: Solid, Trustful, Solution, Dynamic
Secteur / Type d'entité
Mining
Texte du logo
"Hunt Belgium"; "Hunt International Trade"; "Hunt Talent & HR Advice"
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo de figurine
Logo avec illustration ou personnage
Logo mot symbole
Logo (texte seulement)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The word “HUNT” is repeated in the three logo’s and should appear identically in each of them. The Font should also be identical for all logo’s. The color can be different though.
Ne doit pas comporter
- too many colors in the logo's