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Fitness company with re-brand, looking for refinement
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Ce client a reçu 124 designs de logo de la part de 35 designers. Il a choisi ce design de logo de DCMadrid comme design gagnant.
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US$320
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124 designs
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35 designers
Brief de Design de Logo
We had a previous submitted designs and the feedback from the customer base was that it did not communicate "chaos" or "order in the chaos" which is where the concept is born. The files attached to the project below include a scribble ball where we are looking for C2AOS spelled out (with the 2 being a sub-script) and fitness in smaller writing as a contrast within the ball of "scribble". We would like the scribble a dark carbon grey versus a black. The associated font below (or something that is a scribble, sketch, doodle font) would be a stand-alone C2AOS that would be used in associated marketing and retail applications. The overall brand of the "scribble" communicating the disorder of Chaos but the overlay of the controlled font on the scribble background AND the Controlled letters made up of Scribble.
With this refinement we are looking for new submissions in order to more appropriately communicate the overall concept of the business as we are creating and controlling chaos. C2AOS (subscript of 2) is a chemical formula for the studios that exist within the concept.
Mises à jour
Project Deadline Extended
Reason: Still receiving some updates and distributing via survey for additional feedback
Added Monday, December 01, 2014
Project Deadline Extended
Reason: Change in direction...please see updated brief based on consumer feedback
Added Saturday, December 27, 2014
Designers,
We had significant customer feedback that required a change in direction...please see the updated brief that includes integrating the concept of "chaos" in the design image. We also attached images that will provide additional guidance.
Added Saturday, December 27, 2014
Marché(s) Cible(s)
Families, mid to high income base, creative and open minded to new concepts, men and women looking for something different from a big box gym OR individuals who are attracted to the 1:1 coaching, people looking to belong to a community and connect with other people
Secteur / Type d'entité
Marketing
Texte du logo
C2AOS
Styles de logo qui vous intéressent
Logo mot symbole
Logo (texte seulement)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Autres polices appréciées:
- sketch, scribble with accompanying font
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Unique to break the space; edgy, gender neutral, has to be able to have the C2AOS within the context of a chaotic background with fitness; in addition, the word "C2AOS" in scribble font.
Bien d'avoir
- Simple and Clean
Ne doit pas comporter
- Nothing "metallic" or anything that looks like a car logo or something that is super masculinized versus something that is different and breakout as the interpretation of edgy.
