CTEC Sanitary - Logo for Re-Branding project
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Ce client a reçu 104 designs de logo de la part de 31 designers. Il a choisi ce design de logo de Sushma comme design gagnant.
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BUSINESS INFORMATION
Cole-Tech Industries sells sanitary tubing, fittings and valves used in beverage, food processing, dairy, pharmaceutical, and industrial processing.
Web site: www.cole-tech.com
Cole-Tech Industries is in the process of re-branding. This new branding will need to convey a new philosophy and strategy which includes a new company name.
New Company name: CTEC Sanitary
WHAT SETS US APART
CTEC Sanitary will focus on two key differentiators: Service & Product Knowledge
CTEC Sanitary Brand Pillars:
LISTEN – Listen to customer’s needs, orders, issues and problems
DELIVER – Right product, on time, follow up, same day quotes, etc.
TRUE – True quality, service and performance
LOGO STYLE
Text: CTEC Sanitary
Logo can be composed of text only or text/symbol combination
The new CTEC Sanitary logo should project
STRONG/MASCULINE
CLEAN/MODERN/FORWARD -THINKING
RELIABILITY/CAN-DO ATTITUDE
Colors: Nearly every company in the industry is using a blue, blue/gray or red color scheme. We need a more distinctive color scheme to set us apart by avoiding these colors.
Avoid color gradients and 3D elements
Logo Applications: New logo will need to reproduce well on shirts, signage, letterheads, marketing/promotional materials, etc.
Secteur / Type d'entité
Industrial
Texte du logo
CTEC Sanitary
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Ne doit pas comporter
- Avoid blue and red in designs
- Avoid gradients