Iphone App Icon - English word of the day

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Ce client a reçu 15 designs icône de la part de 3 designers. Il a choisi ce design icône de slapBackChewLater comme design gagnant.
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Brief de Design Icône
Task Description
We developed an iPhone app called “BusinessWord”. It displays one word each day to improve the users english skills for business use. in addition an archive containing older words is included. The app is fully functional and all features are already implemented. We need a design that expresses high quality with its elements clearly arranged.
Tasks:
1. Design of an App Icon (vectorbased, fully scaleable)
• App icon has to look business like
• At first view you should understand it’s about learning English for business
• Png files with the following sizes: 57x57, 512x512, 114x114, 72x72, 29x29, 50x50, 58x58(http://developer.apple.com/library/ios/#qa/qa2010/qa1686.html), 36x36, 48x48, 72x72 (http://developer.android.com/guide/practices/ui_guidelines/icon_design.html)
2. Design of the 4 Icons in the Tab-Bar (icons should be available in a vectorbased format)
• Icon that will bring up the word of today
• Icon that will bring up the archive in chronological order
• Icon that will bring up the archive in alphabetical order
• Icon that will bring up information about our company (use a standard info icon)
• Iphone png sizes: 60x60, 30x30 (http://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/MobileHIG/IconsImages/IconsImages.html)
• Android png sizes: 22x22, 28x28, 42x42 (http://developer.android.com/guide/practices/ui_guidelines/icon_design_tab.html) (http://developer.android.com/guide/practices/ui_guidelines/icon_design.html)
Target Audience
What 3 things do you want your company name to communicate to your customers?
Quality, reliability, success
List the names of your top three competitors
http://www.androidzoom.com/android_applications/entertainment/word-of-the-day_qdvj.html
http://appshopper.com/education/french-word-of-the-day
http://appshopper.com/education/polish-word-of-the-day
Marché(s) Cible(s)
People that want to improve their English skills for business
Secteur / Type d'entité
Business
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The tab bar icons are only needed in gray, the active tab is colored by the device (iphone: blue, android: yellow)
Ne doit pas comporter
- Please don't use dollar signs.