Digital Agency Needs a Simple but Unique Logo

Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 107 designs de logo de la part de 44 designers. Il a choisi ce design de logo de Christian Champagne comme design gagnant.
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Brief de Design de Logo
Logo of a new digital agency. The name comes from “radical bite” but as our main field of business is going to be digital services (programming, design + e-commerce) and the name outspoken has also a meaning of the radical byte. But please think out of the box. It should not be some kind of direct relation to programming 0101, courier font, etc. Not technical rather emotional.
The brands philosophy is “trying to keep things simple”. Lots of digital agencies try to persuade clients how complicated the whole thing is, we say a content and function. So a perfectly chosen modern font in a trending colour and a unique symbol before the wordmark would be just perfect. But we are aware of the fact that this is also the hardest part. To come with a symbol which is easy clean but not childish and poor.
Part of the job is to suggest a font which corresponds with the logo. It would be most probably not the font of the wordmark.
SOME DETAILS ABOUT THE LOGO:
Font:
Sans Serif (but I could agree with a Serif font too)
text: “radbite” not “Radbite or RadBite”
Colour:
NO: red, no rose
YES: cooler softer, can be also warm but we might like also neon colours. Not necessarily blue or green. feminine colours work also for us orange, yellow.
Symbol:
- minimalistic
What we like:
1. http://www.zendesk.com
Beautifully simple :) Clean easy, very good font on the web - also quite good in the logo
2. Pinterest
3. Apple :)
4. airbnb
5. waze
Logos which are good, but we do not really like:
1. Yahoo!
2. Google
Marché(s) Cible(s)
Global
Secteur / Type d'entité
Digital
Texte du logo
radbite
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- the symbol is not a must have if the wordmark is just great itself
Bien d'avoir
- a unique symbol