Rafraîchir
Rare and Artisan Tea startup needs an attention grabbing logo for use on packaging and marketing
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 212 designs de logo de la part de 65 designers. Il a choisi ce design de logo de Mandarina comme design gagnant.
Inscrivez-vous Trouvez des Projets de Design
- Garanti
-
NZ$380
-
212 designs
-
65 designers
Brief de Design de Logo
The company is called NOMAD TEA MERCHANT. We will be importing premium teas to NZL as well as undertaking tea education, consultancy, etc.
The concept behind the name is that when people sip the tea they are transported to the unique place in the world where that tea grew. It might be China, Australia, Japan, Turkey...! Every sip is an open window to the world. Therefore, the 'picture' in the logo should be a window - this needs to be generic keeping in mind tea comes from China, Japan, India, Turkey, Africa. It could be a window to anywhere in the world. Read the words in the document attached. I have roughed up a logo for an example, but this is too Russian looking. In saying that, the logo does need to have 'exoticness'.
The window should be able to be used on its own at times (web material, etc.) but on packaging with appear with the words NOMAD under it. Black and white only. Clean and memorable design please.
*Please keep in mind that on rare occasions the words TEA MERCHANT may need to sit beneath the logo (small text).
Mises à jour
So the brief asked for an exotic style window that could be used as a stand-alone graphic on marketing material. 40 designs so far and only a couple have actually made an attempt to do this (other than copy my example, which I stated was too Russian looking). Black and white only. Elegant, professional fonts. Please read the brief!
*****I have attached some basic concepts as to style of window. Please take a look at the file - "window concepts".
Added Saturday, October 25, 2014
Some people have submitted a "tent" type of design to fit with the nomad name. If you have something in mind along these lines, please don't hesitate to try it. Remember that the graphic will have to be used as a "stand alone" on design material so has to have meaning and impact.
Added Tuesday, October 28, 2014
Thank you to everyone who has submitted designs. We are down to the final two options and the designer is making small changes. We hope to finalise in the next day or so.
Regards, Felicia
Added Sunday, November 02, 2014
Marché(s) Cible(s)
Audience: people who are knowledgeable about tea or coffee, who have money to spend on premium tea, who love travel and the world, who enjoy different cultures, who are attracted by something new and exotic.
Secteur / Type d'entité
Education
Texte du logo
NOMAD
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Professionalism and sophistication.
Presence - attention grabbing.
Ne doit pas comporter
- Casual, loopy or decorative fonts.
Cluttered look.