Sustainable Co. in Brazil needs a clean and inventive logo
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Ce client a reçu 51 designs de logo de la part de 20 designers. Il a choisi ce design de logo de kelly comme design gagnant.
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We a need a logo design for a new company called "Via Sustentável" (portuguese for Sustainable Way) based in the city of Campo Grande (at Mato Grosso do Sul/Brazil) -close to the Brazilian Pantanal, considered Environmental Heritage and one of the most important ecosystem for Humanity .
Via Sustentável develops Sustainable Business (eco-friendly) and environmental projects targeting carbon credit market, recycling, clean technologies and renewable energy.
We are looking for an UNUSUAL CLEAN SUSTAINABLE design that communicates:
- simplicity/objectivity - showing a straight to the point approach, efficiency
- creativity - thinking outside the square
- surprise/unexpected - reflecting the feeling we have when surprised with a very clever solution completely unexpected
- multidisciplinarity - showing the combination of knowledge are to get to the best result
No trees, leaves, planet Earth or the usual eco-symbols are a must.
Mises à jour
Added Friday, February 18, 2011
Project Deadline Extended
Added Sunday, February 27, 2011
Marché(s) Cible(s)
Entrepreneurs, business owners, Environmental Institutions, Development Agencies, Investment Funds, Banks
Secteur / Type d'entité
Business
Texte du logo
"Via Sustentável" or "VS" (we´d like to check out some designs with text, altought most of the crew prefer the non-text version)
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- - Clean and simple design
- Very creative ("wow, who would come up with that?") design
- Should look good monochromatic (we´re gonna make stamps using the logo)
- Non-obvious eco-friendly/sustainable design
- Consider the meaning of the company´s name in the logo, without necessarily using the name or the initials ("VIA" means "way, path, road, direction, route, means, channel, line, mode, manner, fashion, duct, original or copy of a document, railroad, by, by way of" and "SUSTENTÁVEL" means "sustainable, maintainable, supportable; with the capacity to endure; in ecology the word describes how biological systems remain diverse and productive over time; able to be used in a way that does not deplete; process, product or lifestyle that can be kept to indefinite; sustainable way of life is one in which human needs are met without diminishing the ability of other people, wild species, or future generations to survive)
Bien d'avoir
- - We like: blue, green, black and white (but we´re open to other ideas)
- Playing with figure-ground contrast
Ne doit pas comporter
- - Common symbols like: leaf, tree, rainbow, wave, animal, planet Earth, water drop, smile or a "cute" design are examples of what we DON´T WANT