retrofit performance

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Ce client a reçu 66 designs de logo de la part de 26 designers. Il a choisi ce design de logo de Dblaire_Clever comme design gagnant.
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Brief de Design de Logo
Logo for my personal training and life coaching business.
At this point I am the only coach/trainer but I intend to grow it to multiple coaches and trainers.
The physical (personal training) aspect falls under the heading of 'functional'. I use weights (barbells and kettlebells), body weight movement, running.
The coaching aspect includes elements of neuro-linguistic programming, goal setting, life coaching.
My clientele are middle aged, primarily female, married with kids, top 10% income earning, business owners and self-employed professionals
My current website is www.scottbovard.net. I will continue to use this site but improve it and modify it to incorporate the name Retrofit Performance [www.retrofitperformance.net].
Attached is the logo I have been using. It is my name with a Kettlebell and a tagline. I am fine with it. If you think the kettlebell makes a good element feel free to use it for this design challenge. I do like the 'power button' icon in the kettlebell.
Attached is a logo idea that I came up with. I think it is OK but not great.
Marché(s) Cible(s)
middle aged, primarily female, married with kids, top 10% income earning, business owners and self-employed professionals
Secteur / Type d'entité
Life Coaching
Texte du logo
RP or retrofit performance (could include .net)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must have color but look good in black & white &/or grayscale.
Bien d'avoir
- My colors have always included dark or cobalt blue as well as white, gray and black. I am not married to a specific arrangement.
- I didn't check any boxes for the logo style because I can appreciate all of them. I am not partial to any one in particular.
- I am partial to sans serif fonts but not required.