KPPM letterhead

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Ce client a reçu 65 designs en-tête de la part de 7 designers. Il a choisi ce design en-tête de asimali comme design gagnant.
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Brief de Design En-Tête
We need a new letterhead design for a 20 year old consulting company. Ideally jpg (or other) image that can be dropped onto a word/publisher document. Currently we have a 'design' header and 'detail' footer (with address etc), and this works well, but is not essential. The letterhead/footer must be suitable for portrait and landscape (or 2 separate images to cater for both alignments) and must be suitable for in-office printing (ie doesn't lose content outside of printer margins)
Our business card includes a cutout jigsaw piece, so it is essential that a jigsaw image is included in the design. Our most recent design also included clouds, but I'm over this. Use SUBDUED greyish/blue colouring.
I've attached the old letterhead (file names letterhead fat and letterhead master), and one I've mocked up (KPPM letterhead Nov 12) and market tested (new name is KPPM Strategy), so this should provide a starting point. NOTE COMPANY NAME IS KPPM Strategy - quite a few designs have come in with our old company name.
The design needs to communicate simplicity, experience, ideas. our tagline is "clarity and direction", but we also use "when you need ideas". Don't include these in the design, we change them quite often.
Many thanks
Kristine
Updates
Hi Designers
Added Friday, December 21, 2012
Hello again
Added Friday, December 21, 2012
Hi designers, some lovely work coming through. Pls don't forget that I'm after a letterhead that I'll be printing on ink and laser printers, So anything close to the edge of the paper (eg address) won't print. It will be necessary for the design to work within printable range.
Added Wednesday, December 26, 2012
Project Deadline Extended
Reason: Hi everyone
Because of the Christmas Holidays, I have decided to extend the deadline by 2 weeks.
Cheers
Kristine
Added Friday, January 11, 2013
Marché(s) Cible(s)
corporate and government clients, CEOs etc
Secteur / Type d'entité
Landscape
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Blue/grey colours
Jigsaw logo
Suitable for portrait and landscape
name: KPPM Strategy
Bien d'avoir
- Fresh and contemporary
Ne doit pas comporter
- the old company name (KPPM Organisational Strategists)
important content (design/contact details) that will not print on ink/laser printer