Poster for homelessness project (2 day deadline)

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Ce client a reçu 107 designs de Poster de la part de 38 designers. Il a choisi ce design de poster de MindCreatures comme design gagnant.
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Brief de Design de Poster
No Second Night out is an initiative in the UK which aims to ensure that people who are new to sleeping on the street are quickly given assistance to take them out of situation they find themselves in.
It began as a London-based project but is now being rolled out nationwide. I am working for a project based in the north of England.
We need some posters which show an image of a place where a rough sleeper may spend the night with some supporting graphic design.
I have three initial images, but I need to be able to easily swap out the images for others. I would appreciate if you could produce three posters for me, each with a different image.
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Please note:
My client is quite vague about what they want at the moment and the above words may change. I need the selected product to be a layered raw file that I can amend myself with any Adobe CS5.5 (or below) application.
Any typefaces that you choose need to be easily purchasable online.
Please view formatinfo.pdf for formatting guidelines.
Marché(s) Cible(s)
The general public. It will be placed in public places.
Secteur / Type d'entité
Graphic Design
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must contain the words:
"Tonight someone will sleep rough for the first time. Help us make sure they don't spend a second night out."
"Would you sleep here? Sleeping rough is dangerous. Make sure no-one spends a second night out."
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Bien d'avoir
- I'd like this to be quite bleak, grimy and "urban" in feel.
You may recolour/tint the images in any way to enhance this feeling.