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Online Financial Community for Women Needs Logo Design

Gagnant
Contest winning design
Voir le design

Vous souhaitez remporter un projet comme celui-ci ?

Ce client a reçu 128 designs de logo de la part de 34 designers. Il a choisi ce design de logo de Pv_999 comme design gagnant.

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  • terminés - Design Sélectionné
  • Garanti
  • Budget US$400
  • Nombre de designs 128 designs
  • Nombre de designers 34 designers
Brief de Design de Logo

We need a logo design for a new company in the U.S. "Savvy Worth". Savvy Worth is an online community for women that will provide tools to help them learn about money, financial planning, and investing. The site will also offer users the ability to subscribe to financial planning services and to connect to a network of financial advisors for personalized investment services. Target market for the site is affluent/ high net worth or high income women ages 35-65. Our logo design will be the first step in a full web design project. A key differentiator for our site is using language that is easy to understand -non-financial services industry jargon to explain financial concepts. Savvy means to know or understand/practical shrewdness. We want our brand to promote trustworthiness but also be a little trendy so that women think its fun to be more proactive about taking responsibility for their money.

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Mises à jour

Designers,  Thank you do much for all of your effort so far.  You guys are one creative group!  We are taking time to give feedback on each design individually, but do have a few things we want to point out to all that are participating:

1). Although it is a financial site, we do not want stock market chart imagery in the branding.  We will be educating our audience (primarily women) about many financial topics and don't want users that are unsophisticated about financial topics to overwhelmed or bored.

2). We want logo design to be gender neutral.  Even though we will primarily target women initially, there may be men who like our efficiency and process. Let's not include women imagery in the logo designs because that's not gender neutral enough.

3). The website will have a white background because from a usability standpoint our age demographic finds that easier to read so let's stick to logos where the text is in color and the background is white.  No white text on colored background.

Thank you so much for all of your effort!  We are so impressed with the designs so far!  

Added Saturday, December 08, 2012

Wow!  We love all the great ideas.  Keep them coming!  


We've noticed that several of the newer designs are emphasizing the v's in Savvy and trying to make them look like W's in Worth.  We do not like this idea bc it makes it look like savvy is misspelled.  

Thank you for your work on our project!  

Added Sunday, December 09, 2012

Designers, thank you so much for all of your continued effort!  Love the creativity!  Noticed that many of you continue to submit designs with arrows interpreted to signify growth or stock markets.  Just want to reiterate that is not the look that we want.  


Simple, clean fonts, interpretations about growth, wisdom, knowledge..needs to.appeal to women so slightly feminine quality.

Keep up the good work!  We are so excited about the progress!

Added Tuesday, December 11, 2012

Designers-  awesome work!  We are all so impressed with your talent and interpretations for our project.  The level of creativity far surpassed our expectations and we are very close to announcing our selection.  Thank you so much for your time and dedication to this creative craft.  You are one smart crowd! 
Added Monday, December 17, 2012

Marché(s) Cible(s)

Women ages 35-65 that are high net worth and need help with financial planning and investment knowledge and tools.

Secteur / Type d'entité

Investment

Texte du logo

Savvy Worth

Styles de logo qui vous intéressent
Logo abstrait

Conceptuel / symbolique (texte facultatif)

Logo mot symbole

Logo (texte seulement)

Logo de Lettermark

Acronyme ou logo texte (texte seulement)

Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
  • Must be simple, clean design. The logo design needs to appeal to affluent women primarily but should not be "pink" as our website and tools may very well appeal to some men, too.

    Website background will make use of white background so logo color is important to stand out.

    Logo design needs to convey: trust, efficiency, personalized experience, empowerment, helping women feel smarter about their money!
Bien d'avoir
  • Some colors we like: emerald (color of money!) turquoise / crimson combination; orange... Though we are open to new ideas. Dislike yellow.
Ne doit pas comporter
  • Even though the website's target audience is women, it's very important that the color scheme be gender neutral. Do not want to see heavy use of pink or purple in the design. No yellow. No flowery or scroll/script overly feminine fonts.
Paiements
1e place
US$360
Primes de participation x 2
US$20
Total
US$400
Date limite du projet
18 déc. 2012 06:35:52 UTC
Language
Inspiration pour Design de Logo
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