Mobile Optometry needs descriptive brochure and business cards for patients

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Ce client a reçu 58 designs de brochure de la part de 6 designers. Il a choisi ce design de brochure de maria.design comme design gagnant.
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I need a brochure design and business cards for a new optometry service that brings full ocular examination, refraction, and spectacle dispensing to the patient in need.
I will mainly be working out of senior homes so it needs to be very legible NO SMALL PRINT, CLEAR, CONSCIENCE.
The final design needs to incorporate the logo and colouring that was just selected from a previous project. I will add this file as soon as I get the final changes back from the designer.
Here is what I would like in the broacher. I don't have a fax number, website address, email address set up yet but have room for this.
Note: I have attached the logo I selected for the company. I may not have attached the most detailed version but this will give you an idea of colouring and style. I will upload the proper image soon.
Routine eye examinations are crucial for early detection of diseases of the eye and effects of systemic conditions for everybody. As we age we are at higher risk of vision loss due to Glaucoma, Age-related Macular Degeneration, Diabetic or Hypertensive Retinopathy, Cataracts and many other diseases.
During your complete ocular visual assessment you will be screened for all conditions that may be affecting you as well as treat any issues you may be suffering from. Common treatable complaints: Dry eyes, Watery eyes, Burning, Itching, Difficulty reading small print, Reduced distance vision, Glare, Light sensitiveness, and difficulty performing hobbies.
Here is what your complete examination includes
Step 1: Appointment Request
-Call
-Email
-Phone
-Fax
Step 2: Welcome form
-Patient Name, DOB, AB Health Care number
-List current medications, allergies
-Current Visual difficulties
-Previous spectacle prescription (if available)
Step 3: Ocular Visual Assessment and Discussion of Results
-History & Symptoms
-Refraction
-Dilation and thorough ocular/retinal screening
-Spectacle or magnifier dispense if required
-Ophthalmologist or medical practitioner referral if required
Step 4: Dispense and Delivery
-Return to fit custom made glasses
-Demonstrate use low vision device
-Discuss any questions/treatments/referrals
Updates
I have just increased the budget. I am running out of time and want some good designs. I want a modern, clean and clear product. Please submit, points for originality.
Added Saturday, September 06, 2014
Marché(s) Cible(s)
The target audience is Professionals, managers, senior care facilities, families. I want something clean and easy to read. I want something modern but not trendy and something that appeals to the masses.
Secteur / Type d'entité
Medical
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- easy to read
bright
professional
Contact information on the last page
Bien d'avoir
- order of services layer out nicely. Try a version with clearly defined steps. Step 1. Step 2. Step 3. Could be multiple broachers that are packaged together.
Ne doit pas comporter
- cartoony
serif fonts (please use font that is in logo)